Academic Year:
MINOR IN ADVERTISING
The minor in advertising is designed to give students from any major an increased understanding of the concepts of marketing, economics, mass communication, and public relations, as well as the strategies and tactics of advertising management. In addition, students will gain familiarity with the rapidly changing digital media landscape and examine some of the social and cultural issues inherent in the new media and technologies. The minor is awarded only to students who have applied and been admitted to the program. Admission will be based on the availability of seats and the GPA of the student; a minimum cumulative GPA of 2.7 will be required for consideration. Students must have completed 28 credits at the University of Delaware prior to application. Applications are reviewed each September and February. The credits required for the minor may also be used to meet other distribution requirements, such as degree breadth requirements and professional electives.
Majors outside the Lerner College of Business & Economics must earn a grade of C- or better in all the following courses:
|
Marketing and Economics Courses: |
|
|
BUAD 301 |
Introduction to Marketing |
3 |
|
BUAD 471 |
Advertising Management |
3 |
|
BUAD 473 |
Buyer Behavior |
3 |
or
|
ECON 152 |
Introduction to Macroeconomics: The National Economy |
3 |
|
Art Course: |
|
|
ART 204 |
Media/Design/Culture |
3 |
Six credits from:
Majors in the Lerner College of Business & Economics must earn a grade of C- or better in all the following courses:
|
Art Course: |
|
|
|
ART 204 |
Media/Design/Culture |
3 |
|
|
|
|
|
Communication Courses: |
|
|
COMM 245 |
Mass Communication and Culture |
3 |
|
COMM 486 |
Multimedia Literacy |
3 |
|
Three credits from: |
|
3 |
|
COMM 309 |
Introduction to Public Relations |
|
|
COMM 313 |
Communication Principles in Advertising |
|
|
COMM 325 |
Studio Television Production |
|
|
COMM 423 |
Comm/Advertising/The Consumer |
|
Although every effort has been made to assure the accuracy of the information in the Catalog,
students and others who use the Catalog should note that the policies, rules, regulations,
requirements for graduation, course offerings, and other materials reproduced in the Catalog change
from time-to-time and that these changes may alter the information contained in this Catalog.
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